Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Audition for Make America Great Again

The former UK leader, began the first edition of her online program with a vow to expose "those with ill intent" working to bring down Britain, the US and Europe. She stated she would uncover how an "international network of liberal activists work to weaken popular rule and the electorate's mandate."

"Our focus will be on the political movement of Donald Trump and see how it can be replicated in Britain," Truss declared. "We will interview the prominent voices of the Make America Great Again campaign."

Prior to the show's launch, there was a notably ardent backer. "This represents the dawn of a kind of revolution," stated veteran reporter John Solomon. The right-leaning Just the News will carry the Truss's new broadcasts.

Establishing Ties in the Conservative Media Landscape

UK-based allies, featuring a counselor supportive of Reform, assisted in her launch the Truss's program. Its staging is adequate, if somewhat rudimentary. She has gathered a subscriber base of 10k in her first week and her first episode garnered 67,000 views during that week.

It is a modest start, but in aligning with the journalist, Truss is being thrust into a well-developed right-wing media network producing and amplifying pro-Trump narratives. Central preoccupations encompass alleged censorship by the established press and a desire to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the abrupt termination of her disastrous time in office.

"Solomon's outlet is not famous outside of the Maga-verse, but it does have credibility there, primarily thanks to Solomon, who offers opinions on conservative outlets like the program hosted by Steve Bannon and has even interviewed the former president," commented Alex Hinton, who has extensively researched the Make America Great Again phenomenon.

A Divisive Associate

Her effort to transplant Maga media to Britain has pushed her closer to divisive personalities such as the journalist.

He set up Just the News in the wake of backlash following accusations of promoting false stories about Joe Biden's anticorruption effort in Ukraine, as well as disputed reports about the former US ambassador to Ukraine.

These allegations were echoed throughout the conservative press, with the journalist serving as a frequent visitor on Sean Hannity's influential Fox News show. Donald Trump boosted Solomon's reporting.

Solomon made the allegations regarding Ukraine in a set of articles for the publication The Hill, after having been re-labelled as a columnist following internal criticism about his work. His claims were key in the then-president's request for the Ukrainians to probe Hunter Biden and his father in 2019. These actions resulted in articles of impeachment against the president. The Senate later found not guilty the president.

Not long after the journalist departed the newspaper in autumn 2019, the news organization announced it was conducting a examination of his reporting relating to Ukraine. It found he had cited untrustworthy contacts and said he "failed to identify crucial information about main Ukrainian informants, such as the detail that they had been formally accused or were the subject of inquiries."

Joining the Network

His media appearances are a example of the conservative ecosystem Truss is becoming part of. He talked about his support for Truss's project on a show he co-hosts on the conservative cable network, a political media platform that is where you find the conservative firebrand ex-Trump strategist Bannon and on which commentator Tucker Carlson also features. She has already spoken with Bannon on one of her first podcasts.

In linking up with this media figure, Truss has become a small part in a much wider network of pro-Trump platforms that routinely amplify each other's content.

The journalist's programs have repeatedly hosted personalities such as influencer Mike Benz, a rightwing influencer whose criticism of the foreign aid agency was used by the tech billionaire as justification for shutting down the international development organization.

An International Strategy

Even though her awkward delivery and political travails have drawn derision within the UK, a number of stateside commentators are not discounting her efforts to rebrand as a UK offshoot of the Maga media.

"One must regard folks like that seriously, although you may not want to accept their words at face value," said Rob Flaherty, who worked in the Obama White House.

"It was evident how in 2024 Donald Trump leveraged that media network to spread his narrative. Undoubtedly that sphere transmits and affects conversation internationally. It appears relatively clear to me that the circumstances in the UK are akin to what permitted this alternative media ecosystem to prosper here."

a political theory expert, said the internet-based conservative network was already having an impact in the UK.

"Online platforms knows no borders," he stated. "There exists a sort of atmosphere within which ideas travel – sometimes taking an extreme form and occasionally in softer tones – but which is networked."

Professor Hinton said the rise of the internet-based right wing in the United Kingdom recently meant the "possibility to have a increasing influence is substantial."

A Transatlantic Ambition

"Liz Truss along with political figure Nigel Farage not long ago were featured at the CPAC, where I saw they hit Make America Great Again rhetoric before the {king of Maga|

Craig Brown
Craig Brown

A passionate gaming journalist with over a decade of experience covering console and PC gaming trends across Europe.